Business intelligence · Customer and commercial analysis
Using client segmentation to increase sales by 29% in six months
Identifying high-margin offers and turning customer analysis into focused pricing and commercial decisions.
Published 6 August 2026
The challenge
The organisation had customer and sales information, but it was not yet clear which client segments and offers created the strongest commercial opportunity.
What LUKiN did
- Analysed client and sales data in depth
- Segmented customers around commercial behaviour
- Identified the offers with stronger margins
- Connected the findings to pricing and positioning decisions
- Set up performance tracking for the chosen actions
The result
The organisation focused its commercial effort on the segments and offers with stronger potential. Sales increased by 29% over the following six months.
Client details are described at a level that respects confidentiality. Metrics reproduce the outcomes currently published by LUKiN Consulting.
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