Business intelligence · Customer and commercial analysis
Using client segmentation to increase sales by 29% in six months
Identifying high-margin offers and turning customer analysis into focused pricing and commercial decisions.
Published 6 August 2026
29%sales increase in six months
6 monthsmeasurement period
High-marginoffers identified
1focused performance view
The challenge
The organisation had customer and sales information, but it was not yet clear which client segments and offers created the strongest commercial opportunity.
What LUKiN did
- Analysed client and sales data in depth
- Segmented customers around commercial behaviour
- Identified the offers with stronger margins
- Connected the findings to pricing and positioning decisions
- Set up performance tracking for the chosen actions
The result
The organisation focused its commercial effort on the segments and offers with stronger potential. Sales increased by 29% over the following six months.
Client details are described at a level that respects confidentiality. Metrics reproduce the outcomes currently published by LUKiN Consulting.
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