Casos de consultoría de gestión

El problema del cliente, el trabajo de LUKiN y el resultado.

Ejemplos de excelencia operativa, gestión del cambio, business intelligence, reporting de gestión, transformación digital y PMO. Los casos se publican en español cuando existe una versión equivalente.

Proyecto independiente · Trabajo premiado

Deporte escolar en Bizkaia: contar la brecha de género con datos abiertos.

El reportaje de Irene Tobajas, fundadora de LUKiN, ganador en la categoría Reportaje + Datos del Reto de Periodismo de Datos de Open Data Bizkaia 2025. Explora cinco temporadas de participación, la oferta deportiva y una encuesta escolar mediante gráficos interactivos.

Edición de 2025 recuperada para consulta. No es una actualización estadística ni un encargo de la Diputación.

Mejora de procesos · Operaciones de marketing

Organizar la carga de marketing y preparar los procesos para un CRM

Apoyo a un pequeño equipo de marketing para ordenar solicitudes, planificar por trimestre y documentar los traspasos con ventas antes del despliegue del CRM.

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Gestión del cambio · Transformación de Customer Service

Dar a una transformación global de Customer Service una vía clara para avanzar

Evaluación de madurez, alineación de stakeholders y conversión de las capacidades pendientes en acciones prácticas a corto y largo plazo.

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SME advisory · Digital performance and analytics

Turning broad digital growth goals into a practical SME action plan

Helping an independent ecommerce business focus on the few SEO, analytics and conversion actions that could be measured and implemented first.

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Business intelligence · Customer and commercial analysis

Using client segmentation to increase sales by 29% in six months

Identifying high-margin offers and turning customer analysis into focused pricing and commercial decisions.

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Portfolio planning · Renewable energy

Building a five-year roadmap for renewable energy growth

Bringing investment needs, workforce, partnerships and technology into one practical masterplan for growth and funding decisions.

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Process improvement · Manufacturing performance

Reducing operational inefficiency by 47% in a manufacturing environment

Combining practical process improvement with real-time KPI visibility across production lines.

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Digital transformation · Product and market validation

Validating a digital product before committing to the roadmap

Testing user needs and market assumptions before turning a mobile app idea into an executive-level delivery roadmap.

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Management reporting · Commercial decision support

Turning pricing analysis into £1.5m of additional revenue and faster reporting

Combining pricing benchmarks, commercial analysis and automated reporting to support better decisions across a professional services portfolio.

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Digital transformation · Operations & tools

Connecting tools, teams and workflows to scale delivery

Replacing disconnected tools and manual processes with one simpler system for visibility, coordination and execution.

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Business intelligence · Reporting and data

Turning scattered data into decisions teams can actually trust

Creating a single source of truth and a useful reporting layer across multiple data sources.

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Operational excellence · Change management

Making change stick: from good ideas to consistent execution

Embedding ownership, routines and follow-through so existing improvements became normal daily practice.

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Operational excellence · Ways of working

From unclear ways of working to a more structured operating rhythm

Improving processes, roles and weekly routines to reduce duplication and strengthen follow-through.

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Business intelligence · KPI framework

From scattered data to clear management visibility

Designing a KPI and reporting framework that made performance and priorities easier to understand.

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Digital transformation · PMO

From 40+ disconnected projects to full visibility and control

Structuring a PMO to improve governance and decisions across cross-functional projects and regions.

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